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6 Common Digital Marketing Errors You MUST Avoid
Having a solid online presence is key for anyone who wants to be successful in this technological age. With that said, it is easy to make errors when you have no idea what you are doing. If you want to have positive results when you are performing digital marketing techniques, your best bet would be to avoid these common mistakes:
1. Forgetting About Your Current Customers
Some people are so focused on gaining new customers that they forget about the ones that are already there. This is a serious error, especially since repeat business is a large part of the profits for many companies. When you are creating digital marketing materials, make sure that you remember those who were with your business all along.
2. Signing Up For Too Many Social Sites
There are countless social media sites available and you don’t need to have an account with every one of them. The idea is to frequent those that are likely to be visited by your target demographic. Basically, if you are trying to sell items to young teenage boys, hanging out on a housewife filled site like Pinterest will not do you any good.
3. Having Incomplete Profiles Online
Whenever you are offered the opportunity to fill out a profile, make sure that you take advantage of it. There is something inherently wrong with businesses that believe they will do well with bits and pieces of information floating around. The key to digital marketing is making sure that you appeal to your intended audience. There is no way to do that if they are confused about who you are and why they should work with you.
This applies to all types of online profiles, including social networking sites, Yelp, Google+ and anywhere else people tend to look for business information.
4. Selling On Social Media
It may seem like many of these pointers pertain to your social media accounts, but the truth is that this is an area where many business owners make mistakes. A glaring error many tend to make is using their accounts to sell their products and services to customers. Everyone knows that your goal is to make profits, but you do not have to beat people over the head with it. If people cannot visit your pages without being greeted by endless sales spiels, they will end up looking for what they need elsewhere.
The idea is to offer people useful information and focus on what you can do to make their lives better. Once you have mastered this, the items you are offering will sell themselves.
5. Sharing Useless Content
When you don’t have much to share about your business, you should always find relevant content to share with your audience. For instance, if you sell washing machines and there is nothing new to report, sharing poll results for detergent would be something people may think is helpful. On the other hand, posting recipes for margaritas is not something that would be relevant in any way.
6. Using Terrible SEO Techniques
Have you ever come across a page that was so filled with keywords that the content made very little sense? Di you ever see a web search result that seemed relevant, yet when you clicked on it you were taken to a page filled with something totally off-topic? These are two very common rogue techniques people use to boost their sites ranking. They are known as keyword stuffing and cloaking, respectively. No matter how tempted you are, you should avoid this at all costs.
The first reason to avoid this is simple: How much faith will people have in your business when you are sending them on a wild goose chase for information? The other is the fact that search engines ban people who are caught using black-hat methods, and this means you will never be as popular as you would like.
Online marketing is not an option at this point; it is necessary for any business that has hopes of doing well. If you are looking to be at the top of your marketing game, make sure that you avoid all of the errors that were discussed here.
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